Seminar 1
Spa-Focused Seminar
Endorsed by the Thai Spa Association
Seminar 2
Organic-Focused Seminar
Endorsed by the Thai Organic Trade Association
Seminar 3
Inaugural Dinner with Key-Note Presentation
Key-Note Presentation: Customer Expectation Management
Presented by Eric Liebman, IQ Asia
Each time a customer meets one of your staff a "Moment of Truth" exists which defines how that customer will view your company and whether they will return to bring you more business or not. It's difficult for any brand or company - whether a large chain or a standalone property - to deliver a consistent Customer Experience. We will delve into how this interaction is measured and, more importantly, how to implement a program to ensure your customers are getting the service and experience you want them to have, across all customer touch-points, to keep them coming back again and again. Customer Expectation Management will help put your guest in the center of your universe and ultimately improve loyalty, brand development and revenue generation.
Seminar 4
Responsible Business
Presented by Siwapon Laolada, Environmental Officer, Evason Six Senses Resort & Spa
Evason Phuket & Six Senses Spa follows Six Senses Resorts & Spas core purpose is “to create innovative and enlightening experiences that rejuvenates our guest’s love of SLOW LIFE” (Sustainable-Local-Organic-Wholesome Learning-Inspiring-Fun-Experience). SLOW LIFE takes on responsible business practices by redefining experiences of a luxury resort. The market is no longer a niche, but a huge market with affluent and well educated travelers. Through a wide variety of responsible practices the resort is able to improve operational costs, improve average room rate and get a good return on investment. Responsible business practices is not about creating a better image, but about long term business strategy that improves profitability as well as the company’s ecological and carbon footprint.
Seminar 5
Cultivating Brand Equity for Competitive Advantage - Lessons for Hospitality Firms
Presented by Gerard Dionicio Gonzales, Faculty, Cornell-Nanyang Institute of Hospitality Management
Research has shown that strong brands outperform the market on most financial ratios and with less risk. Strong brands constitute as much as 37% of a company's market capitalization. This seminar draws on both research and real-life cases to emphasize the importance of building strong brands. It provides practical strategies on how hospitality firms can gain competitive advantage by (1) cultivating brand equity, (2) avoiding branding pitfalls, and (3) stretching the brand.
Seminar 6
IP Convergent Technology
Presented by Mark Kendall, Vice President, Hospitality Financial & Technology Professionals Association - Asia Chapter & Practice Lead of Hospitality and Connected Real Estate Advisory Series, Cisco Systems USA
Hospitality Financial & Technology Association - HFTP is the international professional association serving over 4,800 members working in hospitality. Since 1952, HFTP has been dedicated to providing members with extraordinary networking opportunities, industry-leading certification programs and events, and essential resources for professional growth.
Contact Jennifer Drew at +66 (0)76 360 808, +66 (0)80 146 2673 or email jennifer.drew@informayachtgroup.com, for more information.